If your text is too complicated and hard to understand, people will leave your page and return to the search results. Why does readability matter?ĭid you know that the average American adult can only read at a 7th to 9th grade level? If you receive a high score on the reading ease test, you should receive a lower grade level score. The second number, Flesch-Kincaid grade level, tells you the American school grade you would need to be in to comprehend the material on the page.Īs a measure, most of your writing should be able to be understood by students in seventh grade.įor example, The Huffington Post’s website has an average grade level of about 7, meaning that it should be easily understood by 12 to 13 year olds.įlesch-Kincaid grade level formula: 0.39 x (words/sentences) + 11.8 x (syllables/words) - 15.59.īoth Flesch-Kincaid reading ease and grade level use the same core metrics: word length and sentence length. So if your website receives a low Flesch-Kincaid reading ease score, you will likely need to simplify your text.įor most business writing, a score of 65 is a good target, and scores between 60 and 80 should generally be understood by 12 to 15 year olds.įlesch-Kincaid reading ease formula: 206.835 - 1.015 x (words/sentences) - 84.6 x (syllables/words). Low scores indicate text that is complicated to understand. The first number, Flesch-Kincaid reading ease, is based on a ranking scale of 0-100, and the higher your score, the better. And they are used by the United States military to evaluate the readability of their manuals. Peter Kincaid, the Flesch-Kincaid readability scores are the most widely used measures of readability. What is Flesch-Kincaid readability?ĭeveloped by Rudolf Flesch and J. On this page, we’ll explain what the Flesch-Kincaid readability scores mean and how you can use them to improve the pages on your website. Key scores, such as Flesch-Kincaid reading ease and grade level, will help you determine if your writing is reaching the right audience. In order to evaluate the effectiveness of your writing, you can easily check the readability of your website pages. Have you ever wondered how easy your website is to understand? Does your writing meet the readability expectations of your target audience?
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